Product Discovery Master Class

Get hands on help solving your product related challenges from Citerus’ most experienced consultants. After a short theory session and lunch we break out into small groups where we crunch all our problems together. Before you leave, you identify the most important stuff you need to take your business or product to the next level.

Your most pressing challenges will be addressed using tons of experience and tools such as, but not limited to Lean Startup, Value Proposition Design, Customer Discovery Process, Business Model Canvas, Minimum Viable Product thinking, Jobs to Be Done, Brand Management and the Ikigai method of defining your true purpose.

Examples of problems to bring to the workshop are:

  • How can we launch our product faster?
  • Why is our churn too high and how do we make my customers more loyal?
  • What is the right revenue model for our product?
  • What feature should we put first on our product backlog?
  • We have an idea. How do I ensure problem solution fit before spending money on development?

The setup
We meet bi-weekly over lunch. Bring your fellow team members, ideal is two or three people from each team. The company or product team sign up for the series but you don't have to send the same people every time.

First session is October 9th, followed by Oct 23, Nov 6, Nov 20, Dec 4 and Dec 18

The coach team
You will be coached by Citerus’ consultants, special guests and the other participants in the masterclass.

 Gustaf Brandberg Founder and former CEO of Citerus, partner at Gullspång and investor in companies such as Klarna, Starbreeze, Epidemic Sound, Oatly and NICK’S. 

 Fredrik Zander Agile Coach and Lean Startup ninja at Citerus, uncovering the potential in individuals, teams and organizations.

 Teddy Zetterlund Teaching effective product development processes and behaviors at Citerus. Transfers the principles, values and mindset throughout teams for lasting results. 

Henrik Olsson Agile Coach and Product Manager at Citerus, passionate about coaching organisations to navigate and succeed in a complex world. 

Special guests

Niclas Andersson Chief Business Officer and Associate Partner at McKinsey Design/Veryday Studio. Many years of experience of managing creative teams and companies with leadership skills and an enduring entrepreneurial spirit.

Philip Wrede Responsible for Seed Stage Investments at Gullspång. Engages daily with entrepreneurs working on solutions to the urgent global challenges. 


Pris: 59 500

Längd: 12 timmar


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Barnhusgatan 16, 4 tr, Stockholm 


Tveka inte att höra av dig till oss!
Helena Solheim, [email protected], tel: 070-710 62 83, [email protected]