Product Discovery
Master Class

What we offer and for who:

For startups and product teams at any stage from idea to scaling wanting to tackle their most urgent product development issues.

Get hands-on help solving your most wicked product related challenges from Citerus’ experienced consultants. Bring your hairy problems and brightest ideas to the master class and we will crunch them together to accelerate your product and business development. 



We meet every two to three weeks for four hours. 

Citerus’ consultants and guest experts teaches you tools such as, but not limited to, Lean Startup, Value Proposition Design, Customer Discovery Process, Business Model Canvas, Minimum Viable Product thinking, Jobs to Be Done, Business Assessment, Brand Management and the Ikigai method of defining your true purpose. 

Then, we use these tools and our combined experience to coach you in efficient coaching formats with the purpose of identifying and solving your most important business development challenges.

Examples of problems we are addressing are: How can we acquire our first customers? How can we make our product more sticky / viral? What customers in our two-sided business model are most important to cater for? Should we bootstrap or raise money? How can I test my business ideas faster and cheaper? 


Price and Scope

The master class in an ongoing program; you can join whenever you want. The price gives you access to five sessions (2-3 months of coaching). You can later choose if you want to extend your participation.

Bring your fellow team members. Ideal is two or three people from each team, but we have several single participants too. All additional members from same team pay half price. 

The price includes a copy of the Value Proposition Design book per participant. 


“Citerus’ Product Discovery Master Class plants seeds that make the right ideas thrive, mixed with deep dive sessions crunching relevant business and product related challenges. It’s the highlight of the week!”

— Nicklas Tingström, Founder of

About us 

You will be coached by Citerus’ consultants, special guests and the other participants in the masterclass.


Gustaf Brandberg Founder and former CEO of Citerus, partner at Gullspång and investor in companies such as Klarna, Starbreeze, Epidemic Sound, Oatly and NICK’S. 

Fredrik Zander Agile Coach and Lean Startup ninja at Citerus, uncovering the potential in individuals, teams and organizations.

Teddy Zetterlund Teaching effective product development processes and behaviors at Citerus. Transfers the principles, values and mindset throughout teams for lasting results. 

Henrik Olsson Agile Coach and Product Manager at Citerus, passionate about coaching organisations to navigate and succeed in a complex world. 


Pris: 25 000 kr

Längd: 20 timmar


Inga kursdatum finns för tillfället. Gör en intresseanmälan här.

The price is for the first team member, following people will attend at a cost of 12 500 SEK per person.

All prices are excluding local VAT.



Don't hesitate to contact us!

Helena Solheim

[email protected]

tel: 070-931 38 95

[email protected]